Contact us

Culture of Management Coaching and Leadership Development Coaching

Creating a Culture of Coaching is a game changer for achieving sustainable business results.

A coaching culture exists when coaching is used as an approach by the leaders, managers, and staff in organisations to engage and develop all their people and stakeholders. It creates enhanced performance through enabling people to generate new insights and then take responsibility and action to implement this in their roles. Moreover it is a sustainable model for bringing change in the organisation.

Are you ready to usher in the Culture of Coaching at your workplace?

COACHMANTRATM is just the partner you need. Our coaches have helped many companies benefit from creating an internal Culture of Coaching.

The business case for a
strong coaching culture

Organizations with strong coaching cultures indicate higher revenue (46% compared to 39% of other responding organizations) and higher employee engagement (61% and 53%, respectively) then that of their industry peer group.

Source – ICF 2017

Employee Engagement

Percentage of employees who rated themselves ‘highly engaged’


Revenue Growth

Percentage of revenue growth in relation to industry peer group.


Strong Coaching Culture

All Others

Creating a coaching culture
for your organisation


The definition of objectives and goals of this exercise

The organisations existing practices around coaching such as the nature of conversations, how often coaching is delivered, etc.

Arriving at metrics to reach the final objective

Providing a clear unifying coaching strategy linked to the mission and current business strategy


COACHMANTRATM will co-design a road map for building a culture of coaching. Aspects such as identifying sponsors and champions for the program, forming a task force, determining and allocating a coaching budget for the year, etc. will be created.


In order to achieve the objective of creating a culture of coaching, COACHMANTRATM will build the capabilities of senior leaders and managers to coach and mentor their teams. This will include:

Orientation of senior leaders through our program Leader as Coach

Training line managers to be coaches through our programme Manager as Coach

Creating a support structure and champions for coaching who will work as catalysts of learning around coaching

Integrating into HR processes – performance management, meetings, etc.


Provide handholding and coaching support.

More organisations are realising the importance of coaching and thus increasing their offerings for leaders and managers.

In a strong coaching culture 58% report that manager / leaders coach on a daily basis as compared to 34% of other organisations.

This provides a huge opportunity to organisations to use coaching as a methodology for employee engagement and revenue growth.

The employee gains confidence knowing that they own the outcome while feeling acknowledged and supported.

A coaching culture empowers the employee to take independent actions while their manager supports and guides them. The employee gains confidence knowing that they own the outcome while feeling acknowledged and supported.

Managers are not giving answers or direction but instead asking the right questions to enable their teams to think differently.

A culture can be developed when we have more coaching conversations on an ongoing basis in an organisation.

Develop your
internal coaching capacity


Leader as Coach is our highly impactful offering for Executive level leaders, CEOs, and CFOs who interact in a demanding environment. They are required to lead people in today’s complex, competitive global marketplace and are key influencers in creating a distinct culture of the organisation.

In this modular training program, COACHMANTRATM orients and develops the capacity of these leaders to build a culture of coaching for their organisation. We do this through a mix of power-packed capsules and innovative methodologies such as case studies, webinars, and executive coaching.


Manager as Coach is our powerful offering for middle to senior-level managers who are directing or leading teams/ departments or are required to lead leaders of smaller teams/ departments. In this intervention, our coaches develop their ability to coach their teams in order to create higher engagement through coaching conversations.

Further these managers can develop the leadership skills of high-potential individuals within the organisation through the process of coaching. This program certifies managers and extends over 6 months and is delivered using blended learning, assignments, and group coaching.

Call us to discuss how a Culture of Coaching can transform your company​ and build the coaching capacity of your Leaders & Managers

Have Questions? Email us.